Types of keywords

types of keywords

1. Market-defining keywords

Market-defining keywords are terms and phrases your target audience uses when talking about your business or industry. These phrases are usually very broad and generic, so they are often much harder to rank for than others; nonetheless, they are still extremely important.


2. Customer-defining keywords

Customer-defining keywords are the terms and phrases your customers use to define themselves. What do your customers call themselves? How do they refer to others in their group? These two questions will guide you to uncovering these powerful keywords.

3. Product keywords

Product keywords describe what you sell. When listing out and researching these terms, be specific. For example, if you sell computers, use the brand names as well: Dell laptop, MacBook Pro, Surface Pro and so on.

4. Industry thought leaders

Industry thought leaders are individuals or groups within your market segment that are known, respected and set the tone. These are the people everyone else knows, and if they don’t, they should

5. Competing company names

Competing company names are useful in uncovering how others report on and treat companies similar to yours. These terms are similar to industry thought leaders in that you won’t be using them for on-site optimization

6. Related vertical keywords

Related vertical keywords are terms within your target segment ecosystem. These terms can range from suppliers to customer industries, but they need to have a clear connection to your primary audience

7. Geotargeted keywords

Geotargeted keywords are key for your local rankings. According to Google, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on a computer/tablet did the same