Digital Marketing is more than just Pay Per Clicks Ads
A couple of years ago, paid ads was considered the end-all digital marketing solution. Today, however, PPC has less of an impact–in the sense that it takes more than an ad to convince a prospective buyer to buy.Creating organic useful content can help to answer people's questions. In general ads are more promotional than informational. I watch businesses pour hundreds of thousands of dollars into the PPC hole, not knowing how to adequately set up or target ads; even track performance. These days it takes a multitude of announcements, relationship and brand building tactics that will get your brand and product noticed. Large companies themselves know they need to embrace social networks and messaging on several platforms to have consumers interact with your brand.
However, don’t drop your Adwords account just yet. Adwords is helpful, but it’s only a small part of selling online. There are more ways than one of engaging consumers via the digital landscape, and it doesn’t happen overnight.
Just as you would pay Google to post your ads on their network, so would you also need to realize that digital marketing isn’t just adding keyphrases to your website and it definitely doesn’t just consist of one magic thing. Think of companies like Pepsi and Coca Cola who always have several marketing campaigns per year that each promote a specific product in several ways.
You may have a lot of twitter followers, but how do you convert them to buy? You may get them to your website, but will you keep them there? Are you developing a way to move visitors through the sales funnel on your website?
